Bike Like a New Yorker

September 6, 2012 — 1 Comment

This is such a fun campaign for a good cause. In preparation for the launch of Citi Bike NYC’s new bike share system, Mother NY and bikenyc.org launched this campaign, calling attention to cyclists in New York, and prompting them to use the new bikenyc.org website as a hub for all things bike related. I love the copywriting, but most of all I’m a fan of the typography.

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One response to Bike Like a New Yorker

  1. 

    That last one is priceless!

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