American Airlines – Theoretical Rebrand

September 5, 2012 — 3 Comments

Hello everyone, I’ve been traveling abroad for the past month, and sadly too busy to post. My apologies. I’m back and thought it fitting to start off with a post about an airline. Enjoy.

Anna Kövecses, in colaboration with Boulder, Colorado based Victors and Spoils put together this theoretical redesign for struggling American Airlines. It’s main focus is to convey an aura of safety. An approach that seems so intuitive, yet I’ve never seen it done before. Read more about the project, and the controversial agency that commissioned the work on fastcodesigns.com.

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3 responses to American Airlines – Theoretical Rebrand

  1. 

    Beautiful work. Love the wood grain element.

  2. 

    This design is beautiful. That being said, I noticed about a one square foot section of wing missing on my American Airline flight last week from Reno to Chicago… Which makes this surprisingly comical!

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