Let me begin by saying, I love Chipotle. I’ve actually researched the proximity of a Chipotle to a potential new apartment. It’s important. In college I subsisted on at least four Chipotle meals a week. It’s one of my favorite fast food or food fast places to eat. Let me also caveat this post with the fact that I work in Advertising. I know, you like me a little less now that you know. Last week Chipotle came out with a new online video. And in true Chipotle fashion, it attempts to shed some light on the ugly parts of commercial farming. GMO’s, force feeding, etc… It’s poignant, beautifully animated and Fiona Apple’s haunting voice tugs at your heart strings.
Now watch the Funny or Die version. Perhaps a more honest rendition? You decide.